PR and communications agency, Wrights, has promoted Rika Rufina to Communication Manager, strengthening the agency’s integrated communications, issues management, and Asia Pacific capabilities.
Rika will help steer corporate and consumer retainer accounts, bringing together PR, social, and creative campaigns. She will also work with Chief Executive Officer Douglas Wright and General Manager Reena Llanillo to develop and implement issues management strategies.
Rika joined Wrights in August 2025 as a Senior Communication Consultant, bringing experience from PR agencies, as well as from in-house roles across APAC, particularly in the Singapore market.
Douglas said Rika’s promotion reflected the contribution she had made to the agency and its clients.
“Rika has delivered strong results. I look forward to working closer with her and the Wrights team as we continue to deliver ingenious and impactful communications, anchored in authenticity and positive change,” he said.
“Our secret sauce is simple: ingenious thinking, brought to life by a talented and ambitious team. Rika’s promotion is another important step in strengthening our team and setting Wrights up for its next phase of growth.”
The promotion forms part of a broader period of growth for Wrights, with the agency also promoting Charlotte Dickson to Communication Consultant and will welcome Annabel Chambers as PR and Social Coordinator.