Renay Sheehan takes up new role as Director

 Yasmin Bonnell has been welcomed as Public Relations and Communications Lead at the National Trust of Australia. Prior to this, Yasmin was a broadcast journalist for Nine and Seven News. 

Jesse Burns has joined US-based event and creative agency, Code Four, as Public Relations Manager. His most recent roles include Consultant at Sunday Gravy and Group Corporate Affairs at Asahi Beverages. Prior to this, Jesse also pursued a career in journalism at Nine and Today Show. 

Right On Q (ROQ), an AI-informed communications agency, has launched in Australia. Created for communications and marketing teams, the agency integrates AI intelligence with strategy and storytelling to drive brand visibility.

ROQ was founded by three co-founders: Adhesive Founder Mike Maurice, Ernest Founder Tim Rasbash, and Adhesive and Ernest Storytelling Lead Bridget Mills. All three will continue in their existing roles across the Adhesive and Ernest businesses.

ROQ works by auditing and diagnosing a brand's current visibility and sentiment across AI search engines, including ChatGPT, Google AI Overviews and Perplexity. Results are then assessed against the brand’s existing channel presence and benchmarked against competitors.

Based on this analysis, the agency produces a customised optimisation report identifying the key topics, channels and assets needed to strengthen visibility in both the short and long term.

Brands can then leverage ROQ’s software and expertise to optimise content for AI search, from media releases and blog posts to social content calendars and broader content creation.

Mike said: "The way people find information and make decisions about brands is evolving at lightning speed and collapsing the traditional marketing funnel as we know it."

"In mere seconds, a consumer can ask a question about your brand category and receive one synthesised response. If you’re a part of the answer, great - people are often forming opinions before they even visit your website. But it’s quickly becoming the reality that people are making decisions about you faster and easier, or not at all."

Tim said: "We established ROQ with the belief that Generative Engine Optimisation (GEO) is not about chasing keywords or gaming systems. We know these engines are on the hunt for the most credible signals possible to the questions being asked. And what’s only been magnified in this era of ‘ask’ is what others say about you is incredibly important, whether that’s earned media or customer reviews."

Bridget added: "AI-powered search engines are seeking the best possible answer to the questions that they’re being asked. And ‘best’ doesn’t always mean the biggest name or budget. With this new offering, we now have the insights to inform our clients with a much more targeted and effective program."

^{(Pictured, from left: Mike Maurice, Tim Rasbash, and Bridget Mills)}