PR News

REKT Partners' sister agency launches to provide discreet reputation counsel

George Godsal has launched DGR Partners to provide discreet reputation advisory to a select client base, including individuals, families, and organisations. Based in London and operating globally, the firm has handled cases such as helping a family navigate media scrutiny, managing international media interest in litigation, and boosting the profile of an organisation serving high-net-worth clients.

DGR Partners operates as a sister agency to REKT Partners, which George launched in 2022 after nearly three decades of experience across APAC and EMEA. His previous roles include leading communications at BitMEX and serving as Regional Managing Director, APAC for Burson's reputation, risk, and crisis offerings.

Commenting on the launch of DGR Partners, George said, "Over the last 20-plus years, I feel privileged to have had the opportunity to help clients all over the world navigate an extraordinary range of reputational challenges from high-profile personal tragedies to existential corporate issues and everything in between. At REKT Partners, there is significant demand for a consultancy that can fuse grown-up reputational advice with a deep understanding of the crypto and blockchain sectors.

"And owing to the wide-ranging issues and crisis expertise of the REKT Partners� team, we have increasingly been approached by prospective clients beyond the blockchain world looking for support in managing reputation challenges. Launching DGR Partners is therefore a natural evolution and, as we formalise our expanded offering our ambition is to grow both brands."
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Peter Jacob, Managing Director, Current Global MENAT, said, “As a father of two dogs, I know first-hand that there isn’t a shortage of vets. With Paws & Co., this isn’t simply about another entrant into the market. Paws & Co. is founded on the idea of changing how people think about pet healthcare and building a brand and an experience designed around the needs of pets, pet parents and veterinary professionals.”

Matt Butterworth, Co-Founder Paws & Co. said, “For many pets and pet parents, the current process is fragmented, reactive and clinical yet the way people see their pets has changed, and frankly the veterinary experience hasn’t evolved at the same pace. From the beginning, we wanted to rip up the institutionalised playbook and build a pet healthcare experience that feels different. Pets are family, and their care should be personal, consistent and reassuring. In Pete and the Current Global team we have a partner that gets us and understands our intention and wider growth ambitions.”

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TEAM LEWIS introduces integrated AI platform

TEAM LEWIS has launched version one of its AI operating system, Orbital (OS1), as part of its global offering. The platform is designed to connect insight, creativity, messaging and public-facing delivery.

Orbital combines data from across public relations, customer relationship management, paid media and web activity. It is structured around three pillars:

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Orbital works with each organisation’s own data and context to identify the signals influencing reputation, demand and AI visibility.

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Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said: “The advantage increasingly lies with organisations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action - helping marketing and communications teams work more effectively across markets, channels and teams.”

Chief Operating Officer at TEAM LEWIS, Yvonne van Bokhoven, added: “Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions - and the responsibility for making them well - remain human.”

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Access Communications wins anniversary PR remit

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Under the remit, the agency will lead public relations and media engagement efforts to strengthen the watchmaker’s brand presence in Singapore. The team will serve as the primary point of contact for press materials, interview opportunities and media enquiries related to RAYMOND WEIL.