BrandStory announces new regional General Managers

BrandStory has appointed Molly Jou as General Manager for BrandStory Southeast Asia, and Echo Zhao as General Manager for BrandStory China.

Molly (pictured left), leads the firm's marketing, communications, and business development efforts across the Southeast Asia region. Her remit includes working with clients and partners across industries including travel, hospitality, and lifestyle.

She has 15 years of experience in marketing communications spanning tourism, startups, education, and healthcare. Since joining BrandStory in 2014, Molly has worked on the Brand USA team covering Taiwan, Hong Kong, and key outbound markets in Southeast Asia, including Singapore, Indonesia, Malaysia, Vietnam, the Philippines, and Thailand. Her portfolio also includes collaborations with clients from Australia, the Middle East, India, and the US.

Echo (pictured right) has more than 20 years of experience in regional travel and tourism, with a background in brand marketing, destination revenue initiatives, and yield management programmes for the meeting and convention sectors and international hotel chains.

She joined BrandStory in 2017 and has served as China Account Director (Trade & MICE) for the Hawai‘i Tourism Authority. She has led the firm's offices across Beijing, Shanghai, Chengdu, Guangzhou, and Shenzhen, overseeing accounts including Azerbaijan Tourism Board, Capital Region USA (Washington DC, Maryland, Virginia), Visit Iceland, Egypt Tourism Authority, Singapore’s Garden By The Bay, and San Diego Zoo Alliance.