Redhill has partnered with BHM Holdings, an integrated communications group in Africa, to expand the firm's communications capabilities across Asia and Africa.
The partnership brings together communications professionals operating in more than 20 markets, including Singapore, India, Japan, South Korea, Thailand, Indonesia, Australia, Nigeria, Ghana, Kenya, Tanzania, South Africa, the UK and the U.S.
Under the agreement, clients of both agencies will have access to each other’s services, local market insights, and media and stakeholder networks. Offerings encompass brand and corporate communications, issues and reputation management, media relations, digital marketing, creative services, stakeholder engagement, and government relations support across the two regions. Sectors include technology, financial services, FMCG, energy, infrastructure, and government relations.
Founder and CEO of Redhill, Jacob Puthenparambil (pictured right) said, “This is about much more than a referral arrangement; we are building the infrastructure for a new era of Asia–Africa commerce". He added that companies expanding between the regions require partners with a strong understanding of both markets.
“Africa’s story is one of extraordinary growth and transformation, and the opportunities for collaboration with Asia have never been greater,” said Ayeni Adekunle, Founder and CEO of BHM Holdings (pictured left). “With Redhill, we have found a partner that shares our ambition, our entrepreneurial spirit, and our commitment to world-class service. Together, we are uniquely positioned to help businesses navigate and succeed across these two dynamic regions.”