Gambit Communications has been appointed Red Bull’s PR representative in the Middle East region. The account was won by Gambit Pulse, the agency’s trends division, focused on momentum, disruption, and high-impact storytelling.
“I can’t think of any brand in the world that pushes the limits of human endeavour the way Red Bull does," said Founder & CEO of Gambit Communications, Jamal Almawed.
"In the past couple of months alone we’ve had the chance to support their PR efforts in the world’s biggest game of Tetris (done with Drones and the Dubai Frame!), the UAE’s first interactive LED basketball court, a ‘creators vs DJs’ football match, and a historic athlete moment where an NBA shooting coach landed a three-pointer from a helicopter into a hoop on Atlantis The Palm. It’s a privilege to tell these stories, and there is a lot more to come!”