Australian commercial credit reporting and risk management company, CreditorWatch, has appointed Recognition PR and Marketing to lead its public relations in Australia.
The appointment is an expanded partnership that started 18 months ago when the agency secured CreditorWatch's marketing account.
The new partnership includes media relations, thought leadership development, and integrated campaign support aligned with CreditorWatch’s broader marketing activity.
Through the expanded relationship, CreditorWatch will strengthen its strategic communications by using data-led storytelling, underpinned by its Business Risk Index, to help businesses, policymakers, and media better understand evolving commercial risk.
Chief Executive Officer of Recognition PR and Marketing, Liz Benson, said, “As economic conditions remain challenging, there is strong demand from media and stakeholders for insight-led commentary in this space that people can look to and trust.
"Recognition is working to translate CreditorWatch’s market leading data and expertise into clear, relevant narratives that resonate with businesses from enterprise level to small businesses. We are excited to deepen the partnership we have with CreditorWatch and to lead proactive media relations with a focus on expanding market reach and awareness.”