---
title: Randa El Sawi steps up to lead EMEA communications
description: Ericsson appoints Randa El Sawi as External Communications Director for EMEA, expanding her remit after leading Middle East and Africa external communications for 17 years.
---

[PR News ](https://insights.telummedia.com/pr-news)

# [Randa El Sawi steps up to lead EMEA communications](https://insights.telummedia.com/pr-news/randa-el-sawi-steps-up-to-lead-emea-communications)

 Written by [Telum Media](https://insights.telummedia.com/pr-news/author/telum-media) | Dec 29, 2025 2:16:44 AM

Ericsson has appointed Randa El Sawi as External Communications Director for Europe, the Middle East, and Africa (EMEA).

 

She most recently served as Head of External Communications for the Middle East and Africa, where she led external communications across the region.

 

In her new role, Randa is responsible for leading external communications across the EMEA region, overseeing communications strategy and external stakeholder engagement across multiple markets.

 

[View full post](https://insights.telummedia.com/pr-news/randa-el-sawi-steps-up-to-lead-emea-communications)

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