Rachel Abad has announced the launch of Looped-in, an Australian-based communications consultancy with a focus on gathering real human insights and turning them into marketing and communications strategies.
She holds 15 years of experience in communications, which includes senior roles such as Associate Director at behaviour-change consultancy, Ellis Jones and Group Account Director at Papermill Agency.
Rachel has also worked in comms for Australian organisations and purpose-led initiatives such as the Level Crossing Removal Project, the Victorian Disability Workers Commission, The Australian Public Service Commission, the Lung Foundation and The Melbourne Centre for Behaviour Change.
Director of Looped-in, Rachel said: “Across sectors, the organisations seeing the strongest outcomes are the ones that are undertaking consultation with their audience to understand how the strategy should be positioned, then testing out campaign outputs before going live.
"When you understand what people need, how they make decisions, and what barriers they face, communications become far more effective."