Singapore-based public relations consultancy, Progressive Communications, and UAE-based integrated marketing and communications agency, Active, have forged a partnership to provide clients with integrated communications support across Asia Pacific and the Middle East regions.
The partnership combines both agencies� capabilities in their respective regions, allowing clients with regional hubs in Singapore or Dubai to access a unified and cross-border team, offering brand positioning, media strategy, earned-first PR, and market-entry planning.A Both firms will maintain their independent branding and legal identities while aligning on approach, quality and execution to serve clients as one cohesive, cross-regional team.
�We�re excited to join forces with Louay and the team at Active,� said Tarun Deo, Founder and Managing Director of Progressive Communications. �They bring deep regional insight, strong media relationships, and a strategic mindset that perfectly complements our strengths communications planning and storytelling. Together, we offer a powerful, compelling proposition for brands ready to expand across borders.�
Louay Al Sammarai, CEO and Founder of Active FC LLZ, added, �This partnership gives our clients access to expert communications counsel across APAC through Progressive�s network and capabilities. We look forward to unlocking new business opportunities together and delivering bold, impactful work that resonates in every market we serve.�