Priyanka Bajpai has launched Roots Consultancy, a boutique communications advisory focussed on health and wellness, nutrition, sustainable agriculture, and environmental stewardship.
The consultancy offers a suite of services, spanning health and purpose communications, strategic counsel and reputation management, stakeholder engagement, thought leadership, sustainability strategy, as well as startup and growth advisory. Priyanka will lead strategy and work directly with clients, while collaborating with a network of agencies and consultants on project deliverables.
With close to two decades of corporate affairs and communications experience, Priyanka most recently served as Senior Partner and Head of Asia Pacific at SPAG/FINN Partners, where she built and scaled the regional health practice and led integrated growth across Asia.
"Roots Consultancy was born from the belief that growth must be authentic, sustainable, and rooted in purpose,” Priyanka said.
“After years of building practices and advising leaders across Asia and globally, I wanted to create a space where strategy, storytelling, and stakeholder engagement come together to drive lasting impact. Roots is about helping organisations strengthen their foundations so they can grow with clarity and resilience.”
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.
