Pead has won the Supreme Award at the 51 st annual PRINZ Awards to celebrate Aotearoa New Zealand's PR and communications sector.
Around 180 PR professionals gathered for the event, with over 75 awards handed out across a range of categories.
Five campaigns went head-to-head to take away the final award of the evening, the Supreme Award, with Pead ultimately unveiled as the winner for their campaign, Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust.
The judges noted that their campaign brought all of New Zealand and the world on an exciting journey to create positive change, describing it as joyful, insightful, creative and a truly inclusive communications campaign.
Chief Judges, Nikki Wright APR FPRINZ and Andrew Pirie FPRINZ, said: "This bold, nation-building campaign showcased some of the best qualities of public relations as it harnessed the power of haka to unite New Zealanders and reclaim the GUINNESS WORLD RECORDS title for the World’s Largest Haka. It aptly combined cultural pride with a charitable purpose."
The night also saw Special PR taking home gold in the Telum Media-sponsored Best Use of Media Relations category, for their campaign, KFC Gravy Train.
The full list of winners can be found here.
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