PRCA APAC creates network for rising communications professionals

Sydney Water has appointed Vida Cheeseman as Executive General Manager - Customer and Stakeholder Engagement. She was at Endeavour Energy NSW for five years, most recently as Head of Corporate Communications. Prior to this, Vida held in-house roles at NSW Ports, Ausgrid, Virgin Australia and Ventia.

Independent marketing communications agency, SOCIETY, has unveiled a new positioning and service model as it heads into its 10th year in business.

This comes as SOCIETY said that brands are operating in an environment where AI is multiplying content, social platforms reward speed, and audiences move on more quickly. The agency stated its revised model is intended to respond to that challenge by bringing its strategy, creative, earned, content, and measurement capabilities into a clearer structure.

The new model comprises five service areas:

• Strategy: Brand, communications, reputation, and campaign strategy.

• Story: Creative campaigns, brand storytelling, earned authority, and thought leadership.

• Studio: Social content, creator and influencer content, film, photography, design, and production.

• Scale: Media relations, social-first earned media, influencer and creator partnerships, brand partnerships, experiences, and activations.

• Score: GEO and AI-search visibility, alongside communications measurement through CREW, a communications intelligence company launched by SOCIETY CEO + Founder, Dena Vassallo, in September 2026.

The agency has also positioned the model around three pillars: "remembered, valued, and proven", which it said reflect a focus on creating communications that audiences recall, providing value and measuring what changed as a result.

"There's so much content now that people struggle to recall what they’ve seen, let alone who it belongs to,” said Dena.

"Being everywhere isn't the same as being remembered, and being noticed isn't the same as creating value. And increasingly, communications leaders need to prove the difference their work actually made. Our DNA hasn't changed. We’re still here for the brands that matter in people's lives and organisations shaping society. What’s changed is how we show up for them.

"This means creating work that's remembered because it finds the story people carry with them, valued because it contributes something meaningful, and proven because we can show what changed and what to do next."

The Bimasena, a private business and lifestyle club, has appointed independent PR agency Saggirio Communications to lead its strategic communications across Indonesia, Singapore, and Malaysia.

Supporting The Bimasena’s next phase of growth and regional brand positioning, the agency is working closely with the club to shape and communicate its evolving vision to a new generation of leaders and professionals through media relations, executive profiling, thought leadership, and editorial storytelling. The partnership focuses on building awareness around the brand’s approach to business, culture, hospitality, and community, while introducing its new wellness spaces.

Adriel M. Simorangkir, Managing Director of The Bimasena, commented, “We are delighted to be working with Saggirio Communications to strengthen our brand presence further as we introduce our new wellness space across our key markets. We look forward to extending our reach and sharing The Bimasena’s enduring legacy, alongside our commitment to delivering elevated hospitality experiences.”

"The strongest brands are built not only through visibility, but through the stories, conversations, and communities that grow around them," said Retta Oktaviani, Managing Director of Saggirio Communications.

"The Bimasena has a distinctive story shaped by its legacy, its community, and its role as a place where ideas and relationships come together. As the club enters its next chapter, we look forward to bringing that story to a wider regional audience through meaningful conversations and editorial storytelling."