PR Wonderland has been appointed as the public relations partner for The One Spa for Men, a premium Emirati men’s spa and grooming destination based in Abu Dhabi.
As part of the partnership, PR Wonderland leads strategic communications for the brand, focusing on strengthening awareness of its services, highlighting its unique positioning, and supporting founder-led storytelling. The agency will also work closely with Cofounders Ali Alkhoori and Mohamed Kashour to share their perspectives on entrepreneurship, the evolution of luxury services, and the continued growth of homegrown businesses in the UAE.
“We are proud to represent The One Spa for Men, which is a concept with a strong identity, heritage and positioning in the luxury wellness market,” said Houri Elmayan, Founder and Managing Director of PR Wonderland. “There is something very special about working with a homegrown business that is both niche and ambitious, and we are excited to support the brand as it enters its next stage of growth.”
Co-Founder and Entrepreneur of The One Spa for Men, Ali Alkhoori, said, “We are pleased to be working with PR Wonderland and look forward to collaborating with the team as we continue to grow our unique offering, expand and share our story with a wider audience.”