POP MART has appointed GO Communications to provide public relations and communications support for two fan-focused initiatives in Malaysia.
The first activation was a HACIPUPU artist Meet & Greet and Malaysia-exclusive product launch at POP MART Gurney Plaza in Penang, followed by the Twinkle Twinkle Farm Tales Pop-Up at The Exchange TRX in Kuala Lumpur.
POP MART said: “GO Communications has supported us in sharing these stories with the right audiences and building awareness around each experience. As our community here continues to grow, we look forward to creating more fresh ways to reward that passion and bring fans even closer to the IPs they love.”
Peter de Kretser, CEO of GO Communications, added: “POP MART has grown to become such a cultural force around the world and a pop culture icon, bringing its distinctive characters and creative universe to fans across more than 90 countries and regions.
“This global success reflects the strength of its IPs, the creativity of its artists and the passionate communities that have formed around them. Naturally, we’re very excited for this opportunity to help translate that global momentum into locally relevant stories and experiences for Malaysian fans.”