PMSA bolsters comms team with managerial promotion

FINN Partners has named Anusuya Mitra as Partner to lead the agency’s corporate communications in Hong Kong and accelerate strategic growth across Hong Kong, Greater China and the APAC region.

She brings over 17 years of agency and in-house experience across Hong Kong, Shanghai, and Mumbai. Her mandate includes driving business development, winning strategic client remits where corporate storytelling and brand reputation are central, alongside team growth.

"I love the art and hustle of communications - it suits my high-energy, people-first style. There's nothing quite like the rush of diving into a brand-new sector, decoding its nuances, and turning a business challenge into a killer narrative," said Anusuya. "I am thrilled to be part of FINN Partners because of their strong reputation for combining global reach with deep local insight. I admire the agility and global-local synergy and am ready to go after meaningful remits where brand reputation really matters, while making sure our teams deliver incredible work with love."

"Anu brings a proven track record of navigating regional landscapes and executing integrated corporate communications strategies," said Annouchka Behrmann, Managing Partner, FINN Partners Greater China. "Her understanding of cultural nuances across India, Mainland China, and Hong Kong will be valuable as we grow our portfolio and deliver communications excellence for our clients.”

She has experience supporting diverse client sectors across logistics, technology, property, and education such as Pacific Basin, CBRE, Central Crossing, FedEx, New Development Bank, Hong Kong Talent Engage, Lenovo, HP, Honeywell, and BMC Software. Most recently, she was Regional Director - Corporate Communications at Sinclair in Hong Kong. Her career includes pivotal roles at brands and agencies, including FedEx Express APAC, Ketchum, Duhno Marketing, WPP, We. Communications, Archetype, and Adfactors PR.

Hamish Cardwell has joined the New Zealand Drug Foundation as Senior Communications Advisor. He has made the move to communications following more than a decade at RNZ, most recently as Wellington Bureau Chief.

Powerhouse has brought in Sarah Smith as its new Head of Communications. In her role, she will be leading communications and reputation for the opening of Powerhouse Parramatta and across Powerhouse Ultimo, Castle Hill and Sydney Observatory.

She was formerly Head of Communications at Sydney Opera House and Head of Marketing & Communications at Bundanon Trust. Her broader career includes senior communications roles with the Foxtel Group, ABC, Fairfax Media, Stan / Nine Entertainment and Universal Music Australia, as well as consulting across the cultural, media and entertainment sectors.