Hong Kong-headquartered PLUG has expanded into Singapore, establishing a new office led by Managing Director Jolin Ng.
The launch follows a soft opening in 2025 and strengthens the agency’s presence across Asia Pacific. The Singapore office provides integrated communications services spanning public relations, influencer marketing, social media and content.
Jolin brings more than 15 years of communications experience, having held senior roles at Hill+Knowlton Strategies, AKA Asia and W Communications Singapore. She first joined PLUG in Hong Kong in 2018 and has continued to work closely with the agency across markets.
According to PLUG, the Singapore operation has already secured clients including Stroke Support Station, Play Nation, Thekchen Choling Singapore, Airbnb, Driscoll’s and Pizza Hut.
Commenting on this, Lara Jefferies, Founder and Managing Director, PLUG said, “Expanding from Hong Kong to Singapore with Jolin, whom we've worked with for years, is a natural evolution. She brings deep experience in both cities, an analytical mind, fantastic connections and an innate understanding of the PLUG culture and passion for our work. With our expertise across both markets, we’re able to connect communities, unlock new collaborations and help brands operate more fluidly across Asia.”