Petrie PR has been appointed as the public relations partner for NIHI Rote & Hospitality Academy, overseeing communications across Indonesia and key Southeast Asian markets, including Singapore, Malaysia, Thailand, mainland China and Hong Kong.
The appointment builds on Petrie PR’s longstanding relationship with the NIHI, having previously supported campaigns and communications for NIHI Sumba.
As strategic PR partner, Petrie PR leads storytelling, media relations and brand positioning for NIHI Rote & Hospitality Academy, with a focus on communicating its positioning at the intersection of education, culture and hospitality.