The Public Relations Association of Indonesia (PERHUMAS) has signed agreements with the UK-based Association for the Measurement and Evaluation of Communication (AMEC) and Maverick Indonesia, respectively.
This marks the first collaboration between PERHUMAS and AMEC, formalised through an MoU signed by PERHUMAS Chairman, Boy Kelana Soebroto and AMEC CEO & Global Managing Director, Johna Burke. As outlined in the MoU, PERHUMAS and AMEC have agreed to form an industry partnership involving knowledge exchange and best practices in strategic communication, to co-host a minimum of two joint webinars annually - including one during AMEC Measurement Month in November - to mutually promote each other’s events and initiatives across their communication channels, and to offer exclusive access to AMEC training and certification programs for PERHUMAS members.
The second agreement, between PERHUMAS and Maverick Indonesia, was signed by Maverick Indonesia’s Managing Partner, Ong Hock Chuan.
Ong emphasised the importance of measuring communication impact for modern organisations. “As communication practitioners, we’re often used to old ways of measuring success, but the world is constantly evolving - and we need to evolve with it. We believe that through collaboration with PERHUMAS and the strong network this organisation has, the communication industry can begin adopting frameworks for measuring impact that are more relevant and aligned with the times.”
Boy echoed, “This MoU is part of our strategy to realise our commitment to elevate the public relations profession in Indonesia - making it more professional, measurable and aligned with today’s challenges. Together with AMEC and Maverick, we aim to empower communication practitioners to demonstrate the strategic value of their work through systematic measurement and evaluation.”
“We are thrilled about this partnership”, Johna added. “PERHUMAS, as the largest PR organisation in Indonesia, is a strategic partner that can help expand the understanding and adoption of communication measurement principles in Southeast Asia. This collaboration reflects AMEC’s global commitment to advancing higher standards in communication measurement worldwide.”
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