Mia Esat has joined Performance Communications Middle East as Associate Director. Based in Dubai, she is responsible for leading communications across mobility, sport, luxury and corporate sectors, while supporting the agency’s continued expansion across the region. Mia moved from PRM-Global, where she played a leading role in delivering communications strategies for its high-profile clients in Saudi Arabia.
"Mia’s leadership style, strategic rigour and creative firepower align perfectly with the direction we’re headed,” said Ian Drinkwater, Managing Director, Performance Communications Middle East. “We’re not content with the conventional. We’re growing into new sectors, pushing our thinking and creating work that not only performs - but matters.”
Mia said, “Performance stood out as an agency that leads with integrity, puts its people first and delivers work that matters. I bring a strategic mindset and a passion for storytelling - and I’m excited to help shape what comes next as we build for the future.”
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