Patricia Higgins has been appointed Director of Marketing and Communications, joining the opening team of Waldorf Astoria Sydney.
Before joining Hilton, Higgins led the marketing and communications strategy for Sofitel Sydney Wentworth through its $77 million transformation and relaunch.
At Tennis Australia, she helped launch the ATP Cup, the World Cup of Tennis in Sydney. Her earlier career includes senior public sector roles in destination strategy, as well as leading national marketing and product strategy for Société Générale's partnership with Universal Music in France.