OPPO has appointed Allison Worldwide as its public relations and influencer partner, and Assembly as its media partner in Singapore. Working within Stagwell's integrated operating model, the two agencies will deliver an end-to-end programme combining earned influence with data-driven media.
Allison Worldwide will lead earned influence including PR strategy, executive positioning, and content development, while Assembly will manage end-to-end media planning and activation across channels.
Kelvyn Foo, General Manager & Regional Growth Lead, APAC at Allison Worldwide, alongside Sharon Soh, Managing Director, Southeast Asia at Assembly, will lead the OPPO account.
Commenting on the appointment, Margaret Key, Stagwell’s Executive Director, Asia Pacific, said, "Our team looks forward to amplifying the brand's bedrock of consumer trust and deepening consumer preference, and further connecting with OPPO's performance-driven audience through culturally relevant, outcome-driven marketing."