Omnicom Oceania has appointed Kate Racovolis to the newly created role of Head of Communications. The appointment comes as the organisation looks to strengthen its connected capabilities model, which spans media, creative, customer experience, communications, data, and technology.
Reporting to Chief Marketing and Communications Officer, Kim Hamilton, Kate will lead Omnicom Oceania's communications function, supporting executive leadership, corporate reputation, and strategic engagement across the business.
A strategic communications and corporate reputation specialist, Kate has built a career in business journalism and strategic communications. She was previously Editor of The Growth Agenda at The Australian, where she led coverage of Australia's media, marketing, and advertising industry. Her experience also includes senior editorial roles serving executive and board audiences, alongside advising organisations and executives on thought leadership, reputation, and stakeholder engagement.
Kim Hamilton, Chief Marketing and Communications Officer at Omnicom Oceania, said: "Kate brings a unique combination of journalism, communications and industry experience, having previously worked closely with many of the leaders, businesses, and ideas shaping Australia's business, marketing, and communications landscape.
"Through her work at The Growth Agenda and across a career spanning journalism and communications, Kate has contributed to important conversations around growth, marketing effectiveness, and business impact. That perspective, combined with her understanding of reputation and stakeholder engagement, makes her a strong addition to our leadership team.
“Our clients have incredible growth stories to tell, and Kate will play an important role in helping bring those stories to market, while elevating the conversations shaping the future of marketing, communications, and business growth."
Kate said: "Throughout my career, I've had a front-row seat to how businesses grow, transform and compete - and the role marketing and creativity play in driving that. What attracted me to Omnicom Oceania is the ambition behind the business, the calibre of its people, and the opportunity to work with some of the industry's most talented leaders and specialists.
“I'm genuinely excited to be joining at such an important moment for the business. I'm looking forward to supporting our leaders, showcasing the depth of expertise across the group, demonstrating the impact we create for clients, and telling the stories that move our industry forward."