Uber has appointed Ogilvy as its public relations agency of record across Hong Kong and Macau, following a competitive multi-agency pitch.
Under the remit, Ogilvy will support Uber’s in-house corporate communications team, covering corporate reputation, media relations, issues preparedness and thought leadership across both markets.
In Hong Kong, the agency will focus on strengthening Uber’s corporate brand reputation and engagement with stakeholders. In Macau, its work will focus on building brand visibility, consumer affinity and stakeholder engagement around Uber Taxi services.
Clara Shek, President, Hong Kong, Ogilvy Public Relations & Influence, said: “Urban mobility across the region is evolving rapidly, making this a pivotal chapter for the transportation ecosystem.
“Navigating this space requires an agile communications engine that delivers across earned, owned and social channels. We are thrilled to partner with Uber to articulate their role in shaping the future of urban movement across both Hong Kong and Macau.”