Ogilvy APAC has announced a unified social marketing offering under the Social@Ogilvy banner, providing clients across the region with a comprehensive suite of solutions.
Built on the principle of "Connected Social", the offering provides a full spectrum of social media services by connecting organic content and influencer marketing strategies with paid social and social CRM. This is integrated with Ogilvy’s end-to-end marketing capabilities across advertising, public relations and digital experience, powered by WPP’s AI-powered operating system, WPP Open. The unified team gathers 550 social experts in 16 markets.
Chris Reitermann, Co-CEO of Ogilvy APAC, commented, "Social media is one of the most powerful cultural forces shaping how people connect, communicate, and consume. Brands can no longer afford to simply 'do social' as a tactic; they must become social at their core by embedding cultural relevance, community, and conversation into every touchpoint. Our unified offering empowers clients with an integrated, seamless approach that drives deeper impact, greater efficiency and results from creating brand value, consumer engagement to social commerce sales."
Built on the principle of "Connected Social", the offering provides a full spectrum of social media services by connecting organic content and influencer marketing strategies with paid social and social CRM. This is integrated with Ogilvy’s end-to-end marketing capabilities across advertising, public relations and digital experience, powered by WPP’s AI-powered operating system, WPP Open. The unified team gathers 550 social experts in 16 markets.
Chris Reitermann, Co-CEO of Ogilvy APAC, commented, "Social media is one of the most powerful cultural forces shaping how people connect, communicate, and consume. Brands can no longer afford to simply 'do social' as a tactic; they must become social at their core by embedding cultural relevance, community, and conversation into every touchpoint. Our unified offering empowers clients with an integrated, seamless approach that drives deeper impact, greater efficiency and results from creating brand value, consumer engagement to social commerce sales."
