Newly released book tackles AI, crisis, and cross-cultural strategy in APAC PR

The 2^nd edition of Public Relations in Asia Pacific: Communicating Across Cultures has been published by Emerald Publishing.

The book is co-authored by Mary Devereux, whose career includes senior roles at Burson, Ogilvy and SEC Newgate, and Anne Peirson-Smith, Professor and Subject Lead in the School of Design, Arts & Creative Industries at Northumbria University. Both authors have lived and worked in the Asia Pacific region for more than 30 years and bring experience from both practitioner and academic perspectives.The book explores the strategies, challenges, and cultural contexts shaping communication across the region. From corporate reputation and crisis management to AI and measurement frameworks, it provides insights and methodologies for communicators operating across borders. It includes local expertise, case scenarios, and analysis from markets including Australia, Mainland China, India, Japan, Singapore, and South Korea.

"Our book is both a map and a mirror. It captures the enduring principles and fast evolving realities of communication in the region. Charting the complexity of Asia Pacific public relations, it also reflects the urgency of doing it well," said Mary. "This second edition arrives at the perfect time, as the global spotlight shines on the fastest growing region in the world. We’re delighted to have the support of so many senior practitioners who have given their unique perspectives on both the ‘why’ and ‘how’ of communications."

Anne commented, "Communicating across cultures is no longer optional. It is a critical form of corporate survival based on cultural intelligence, ethical clarity and practical agility when operating across the diverse and dynamic regions driving the global economy. Consequently, we have crafted a definitive resource equipping readers - PR professionals, global businesses and students - with the necessary core knowledge and skills to succeed in forging authentic and effective cross-border relationships through effective interaction to secure competitive advantage."