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New role for Clare Masters

New role for Clare Masters

Clare Masters has been promoted to Executive Director of Public Affairs at the University of Sydney. She has been working at the university for over three years, and was most recently Director of Media and Public Relations.

Prior to that, Clare held senior roles at the Australian Curriculum, Assessment and Reporting Authority (ACARA), worked with former NSW Premier Mike Baird, and at Mirvac, following an earlier career in journalism.

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Study Highlight: PRCA MENA Mental Health Report 2025

PRCA MENA Mental Health Committee has released its Mental Health Report 2025, developed in partnership with YouGov, offering a data-led assessment of mental wellbeing across the region’s PR and communications industry.
The study was based on responses from 565 professionals across 19 MENA markets, taken between 16th July and 21st August 2025.

The report found that the majority of respondents (97 per cent) consider mental health important, and 96 per cent view it as essential to quality of life.

Workplace pressures remain a significant concern, the report said. Long hours, high workloads and poor work-life balance continue to be the most cited stressors, with 85 per cent of professionals saying their workplace directly affects their mental wellbeing. Despite this, only 30 per cent feel fully supported by their employer, while more than one in five say their organisation does not communicate about mental health at all.

The report flags ongoing gaps organisations need to close:

  • A disconnect between awareness and action: Most respondents recognise the need for professional help in a mental health crisis, but only 42 per cent seek it, with many relying instead on themselves, friends, or family.
  • Inconsistent organisational communication: 22 per cent say their workplace never communicates about mental health, and only 20 per cent hear from senior leaders - pointing to low leadership visibility.
  • Uneven implementation of support initiatives: Some employers offer flexible work (26 per cent), wellness programmes (32 per cent), or mental health insurance (27 per cent), yet 18 per cent provide no mental health support at all.

The report also highlighted the growing use of digital and AI-enabled wellbeing tools, while stressing that these should complement - not replace - human support, leadership engagement and access to professional care.

John Rynehart, Chair of the PRCA MENA Mental Health Committee, said, “Awareness is growing, but anxiety, stress and exhaustion remain widespread across the industry. This report is a clear call for organisations to embed mental wellbeing into everyday practice, not treat it as a side initiative.”

Conrad Egbert, Head of PRCA MENA, said, “The industry has made progress in recognising the importance of mental health, but this report shows a clear gap between awareness and action. The challenge now is not starting conversations, but building workplaces where support is consistent, visible and trusted.”

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Moves

The Hoffman Agency bolsters regional leadership

The Hoffman Agency has made two senior appointments in its Singapore office to strengthen client servicing across multiple geographies.

Akansha Rai (pictured left) has been appointed Senior Vice President, Client Partnerships. She will lead regional programmes spanning Southeast Asia, Greater China, and India for brands including Zoom, Oracle, Ripple, and Western Digital. Akansha brings close to two decades of experience across Asia Pacific, spanning stakeholder engagement, reputation management and policy communications.

Keng Wee Ng (pictured right) has joined as Vice President, Client Partnerships. He brings more than 16 years of communications experience across change and issues management, internal and external communications, government relations, and partnerships. Keng Wee spent close to a decade with communications agencies before moving in-house, where he led regional communications at WeWork and PropertyGuru.

Both Akansha and Keng Wee will report to Maureen Tseng, Managing Director, Southeast Asia.

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Anya Phillips steps up as Account Director

Anya Phillips has been promoted to Account Director at PR and brand engagement agency, Campaign Lab. She joined the team in 2023, relocating from the UK to Sydney, Australia.

Anya has worked at agencies including Ketchum and Edelman, and has supported global brands such as Samsung, Adobe, OPPO, and Colgate.