Strategic communications consultancy, New Narrative, has named Rashmi Jolly as Principal, Middle East. Based in Dubai, she serves the firm's financial and professional clients throughout the Middle East and Africa.
Rashmi brings over 20 years of experience from organisations in New York, London, Shanghai, Singapore, Zurich, and Dubai. She has worked in sales trading at Goldman Sachs, payments innovation at Mastercard, thought leadership at the Economist Intelligence Unit, and journalism at The Wall Street Journal. Most recently, she created transformational products, customer experiences, and AI solutions for Bain & Company.
“In today’s fast-changing environment, it is imperative that companies in the UAE elevate their thought leadership, excel at customer-centricity and create magnetic brands to stand out,” said Rashmi. “I’m excited to bring New Narrative’s global industry expertise, data-driven strategies and deep editorial skills to the market to amplify our clients’ presence and impact.”
“This is a natural step for New Narrative, and with Rashmi’s innovation mindset and broad experience, she’s a perfect fit,” said Joseph Chaney, Partner and Co-founder of the New Narrative Group. “Her leadership will strengthen our ability to serve clients in this rapidly evolving region and across our other global hubs.”
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