Strategic communications consultancy, New Narrative, has named Rashmi Jolly as Principal, Middle East. Based in Dubai, she serves the firm's financial and professional clients throughout the Middle East and Africa.
Rashmi brings over 20 years of experience from organisations in New York, London, Shanghai, Singapore, Zurich, and Dubai. She has worked in sales trading at Goldman Sachs, payments innovation at Mastercard, thought leadership at the Economist Intelligence Unit, and journalism at The Wall Street Journal. Most recently, she created transformational products, customer experiences, and AI solutions for Bain & Company.
“In today’s fast-changing environment, it is imperative that companies in the UAE elevate their thought leadership, excel at customer-centricity and create magnetic brands to stand out,” said Rashmi. “I’m excited to bring New Narrative’s global industry expertise, data-driven strategies and deep editorial skills to the market to amplify our clients’ presence and impact.”
“This is a natural step for New Narrative, and with Rashmi’s innovation mindset and broad experience, she’s a perfect fit,” said Joseph Chaney, Partner and Co-founder of the New Narrative Group. “Her leadership will strengthen our ability to serve clients in this rapidly evolving region and across our other global hubs.”

New Narrative strengthens Middle East operation, appoints Principal
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Action Global Communications has named Camilla d’Abo to head up its UAE operations.In this role, she takes on the mandate to grow the business, succeeding Euan Megson, who over the past decade, has scaled the firm into a team of over 100 across Dubai, Abu Dhabi, and beyond. Euan is now taking on the role of MENA Director, overseeing Action’s footprint across Qatar, Saudi Arabia, and the UAE.
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“Camilla’s arrival is a statement of intent,” said Euan. “She brings an entrepreneurial edge, global perspective, and a proven ability to lead agencies through growth and transformation.”
Camilla commented, “Action has heritage, talent and momentum. My vision is to build on that foundation and ensure the agency continues to set the benchmark for integrated communications in the Middle East.”
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Additionally, the team also launched LV Partners Strategic Partners Programme. This initiative is designed to honour the contributions of its partner consultants, the talent who work closely with its Founder, Jennifer Love (pictured), to drive LOVE, as well as LV Partners’ broader divisions, CAPITAL, and LINK.
The inaugural partner joining the growing programme is Imogen Long, a consultant who has partnered with the company since 2023. The programme provides handpicked freelance consultants with financial and professional security through guaranteed billable hours, enhanced benefits that foster camaraderie while maintaining flexibility, and mutual growth opportunities aligned with LV Partners’ values and ambitions.
“I created LOVE by LV Partners organically and authentically and ensured that everything we do is driven by passion and purpose. Telling stories that matter, creating authentic connections, building brands that last - and we’re not just ‘servicing’ clients, but providing them with a tailored, boutique and understanding experience where everything lies in the power of partnership," said Jennifer, who is also the Founder of LV Partners MEA.
"As we step into a new season for Dubai, we are proud to evolve alongside the market, welcoming incredible new clients while launching initiatives that empower the consultants and partners who are part of our evolution. This next chapter is about growth with intent, working with brands and individuals who share our values, and continuing to redefine what modern PR can look like.”
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