RICE, A FINN Partners Company, has been appointed as the strategic communications and public relations partner for the Nanyang Academy of Fine Arts (NAFA), a founding member of the University of the Arts Singapore (UAS). The retainer follows a competitive tender and took effect in July 2026.
RICE is working with NAFA's Marketing and Communications Office to strengthen the institution’s positioning and bring greater visibility to its academic, artistic and cultural contributions in Singapore and the region. The mandate spans strategic counsel, media relations, thought leadership and issues management.
"NAFA is one of Singapore's most important cultural institutions, with an influence that extends across arts, education and society," said James Brasher, Managing Partner, RICE, A FINN Partners Company. "As Southeast Asian arts and culture gain greater international attention, there is an opportunity to amplify the ideas, perspectives and expertise emerging from this region. We look forward to working with NAFA to strengthen its voice in these conversations."
“NAFA’s contribution to Singapore and the region is substantial, and there is a real opportunity to bring the depth of that work to wider audiences,” said Wei Chong Chin, Director, Marketing and Communications, NAFA. “As we build towards our NAFA100 vision, we want our communications to reflect NAFA’s purpose, strengths and the role it can play in shaping the future of arts and arts education. RICE brings an external perspective and communications expertise that will help us tell that story with greater clarity and impact. We look forward to building this next chapter together.