IHH Healthcare has appointed Mutant to lead its communications and brand efforts, supporting the group's corporate reputation and stakeholder engagement across Singapore and Malaysia.
Under the remit, the agency will provide support across public relations, social media management, corporate storytelling, and brand communications at the group level in both markets.
Commenting on the appointment, Lina Marican, Regional Managing Director at Mutant, said, “Healthcare communications today extends beyond simply raising awareness. Patients, caregivers, healthcare professionals, and policymakers are all seeking greater transparency, credibility, and confidence in the organisations they engage with. We're delighted to deepen our partnership with IHH Healthcare and support the organisation across Singapore and Malaysia.”
Janet Low, Vice President and Group Head of Communications and Branding at IHH Healthcare, said, “Mutant demonstrated a strong understanding of our business, stakeholders, and the opportunities ahead. We look forward to working together to further elevate IHH Healthcare's reputation and strengthen our leadership narrative across areas such as innovation, AI-enabled care, new care models, and patient-centred healthcare.”