Mutant has been appointed communications agency for Klook Singapore following a competitive multi-agency pitch.
Under the remit, the agency will provide support across destination storytelling, travel insights, and emerging trends, with a focus on next-generation travellers and experience-led travel.
Lina Marican, Regional Managing Director at Mutant, said, “We’re excited to partner with Klook Singapore at a moment where travel discovery is being fundamentally reshaped. Instead of relying on a handful of websites or search engines when planning a trip, consumers are now turning to AI platforms, social channels, creators, and communities to discover destinations, experiences, and recommendations.”
“In this new search landscape, visibility for brands requires being surfaced, trusted, and recommended wherever travel planning is happening. Klook is uniquely positioned to lead that conversation, and we look forward to helping strengthen its authority, discoverability, and influence in Singapore.”