Micro-Star International (MSI), has appointed Four and Co Group as its lead public relations and communications agency in Australia for its EV solutions.
Through the partnership, the brand aims to bolster its reputation as a thought leader in Sector - Technology innovation, while tapping into Four and Co Group's understanding of consumer behaviour and cultural nuances.
Following their work on launching MSI’s EV charger solutions in the Australian market, Four and Co Group will continue introducing additional MSI EVSE products and driving brand engagement through strategic media relations and local influencer partnerships.
Director of Four and Co Group, Qin Hang, said they were honoured to be partnering with MSI EVSE: "Our specialised approach focuses on infusing cultural context into every aspect of a brand’s expansion, so MSI EVSE's innovative offerings truly resonate with the Australian market."