The International Association of Business Communicators - Asia Pacific Region (IABC APAC) has announced the recipients of the Communicator of the Year Awards 2025.

Syed Mohammed Idid, General Manager of Strategic Communications and Stakeholder Engagement at West Coast Expressway (WCE) Malaysia, has emerged as the winner in the Senior Communication Professional of the Year category. Donald Lim, Chief Operating Officer of DITO CME Holdings Corporation in the Philippines, has been crowned winner in the Executive Leader category.

IABC APAC Chair, Barbara Pesel, said, "Donald and Syed exemplify the inspiring qualities, exceptional expertise, and significant influence we deeply admire and strive to emulate within IABC APAC. They are true case studies of success, offering lessons we can all learn from."

We. Communications has introduced GEO Compass, a tool designed to help organisations understand, measure, and shape how their brand’s story is represented in AI-driven search results.

The launch comes as Generative Engine Optimisation (GEO) becomes an emerging focus for communicators.

According to the agency, the platform allows communications leaders to assess their brand’s current footprint in AI-generated answers and build strategies to strengthen visibility and resonance. It combines diagnostic briefings with a strategic roadmap and ongoing optimisation, giving organisations a framework to improve presence and accuracy in a rapidly changing environment.

Daniel Blank, EVP and Head of Digital Innovation, EMEA, said: “People are no longer clicking through pages of results; they’re getting one AI-generated answer - and if you're not part of that answer, you are invisible. GEO Compass ensures that when AI responds, your brand’s story is represented accurately, credibly and with influence.”

GEO Compass is part of We.’s AI Accelerator suite, which also includes AI Academy and AI Storymaking, supporting communications teams in integrating AI responsibly into their workflows.