Global men's health charity, Movember, has appointed Ogilvy as its PR agency of record following a competitive pitch.
With immediate effect, the agency will drive Movember's media presence in Australia through targeted earned media and creative campaigns, influencer engagement, and strategic communications activity to raise awareness of men's health issues, and grow participation in the annual Movember campaign.
Ogilvy’s Head of Consumer PR & Influence, James Curtis, said: "Movember holds a deeply personal significance for me. As a Mo Bro of 13 years, it is a cause I have championed for a long time and one that sits close to my heart. The organisation's ability to tackle serious men's health issues in a way that is genuinely unique and culturally resonant is something I have always admired. The opportunity to now contribute to that work, alongside such a talented agency team and client, is one we hold with real pride."
Movember's PR Manager, Australia and New Zealand, Louise Fennelly, said: "Ogilvy PR was selected for its earned creative credentials, strategic thinking, and deep understanding of the men’s health landscape. The agency demonstrated a strong ability to develop ideas that generate genuine media and cultural traction, while also showing a genuine passion for our cause and a clear connection to Movember's mission.
"The appointment marks a significant step in the organisation’s ambition to grow awareness, drive participation, and inspire more people to get involved in the movement."