Morgan Haynes takes up promotion as MarComms Manager

Sarah Cavanaugh has been appointed Director at PRecious Communications, joining the agency’s Singapore office.

In the role, she will lead initiatives focused on corporate reputation, healthcare innovation and the integration of AI-driven communications strategies across Southeast Asia. Operating under the agency’s “ONE PRecious” model, she will work with global and regional brands to turn innovation into business outcomes.

Sarah brings more than a decade of experience advising multinational corporations across Asia Pacific on corporate reputation, public affairs, stakeholder engagement and issues management. She has previously held senior leadership roles across corporate affairs and healthcare communications. Her portfolio includes LinkedIn, AWS, Money20/20, Organon, Takeda and Visa.

"Sarah’s appointment marks a significant milestone in our commitment to providing forward-thinking, strategic counsel," said Lars Voedisch, Founder and Group CEO of PRecious Communications.

"Her extensive experience in corporate reputation and healthcare, combined with her innovative approach to the evolving intersection of AI and communications, makes her an invaluable addition to our leadership team. We are thrilled to have her steer client initiatives and drive high-impact, measurable solutions for our clients in an increasingly complex landscape."

Sarah shared, "I am delighted to join PRecious Communications, an agency that truly understands the balance between data-driven strategy and authentic storytelling.

"Our team represents a unique space to push the boundaries of how we advise clients on topics like AI visibility and strategic reputation. I look forward to working with the team to continue building out these capabilities and delivering value that is both meaningful and strategically grounded for our partners."

Ciara Wylie has joined Herd MSL as Account Director. She has moved from Thrive PR after nearly four years, most recently as Senior Account Manager. Prior to this, Ciara was at Teneo.

Anuja Prasad has joined CHU Underwriting Agencies as Senior Corporate Communications Specialist. She takes on the new role after more than four years as National Communications Manager at Property Council of Australia.

Prior to that, Anuja worked across communications, marketing and events for Strata Community Association Australasia and Associations Forum.