The Mint Partners has announced a partnership with Australian jewellery house, Musson.
The agency has been tapped to showcase the transformation of Musson's new location in Sydney’s Queen Victoria Building (QVB) and the opening of their Chatswood Chase flagship retail outlet via a strategic integrated communications campaign.
Chief Executive Officer of The Mint Partners, Genevieve Taubman, said: "We are thrilled to welcome Musson to the agency roster. MINT's expertise in the luxury category is finely tuned, we bring a business focused approach to luxury brands, and we are very much looking forward to collaborating with Musson as they enter an exciting new era.
"Musson’s commitment to excellence, innovation and inspiration are all key values of our business operations at MINT. We look forward to working with Musson to execute a launch campaign that captures the essence of these milestones, creating moments as extraordinary as the spaces themselves."