Veeam Software has appointed Milk & Honey PR as its Asia Pacific & Japan (APJ) communications hub agency after a competitive pitch. Working closely with Veeam's global, regional, and in-market teams, the agency is tasked with driving its PR strategy across the APJ region, covering storytelling, earned media, executive profiling, and content development.
Tom Murphy, Vice President of Global Corporate Communications at Veeam Software, said, “Through our PR Agency RFP process, Milk & Honey PR stood out for their creativity, strategic insight and deep understanding of what sets Veeam apart in today’s data resilience landscape. The team’s combination of senior expertise and regional insight will be instrumental as we accelerate our enterprise expansion, advance a SaaS-first strategy, and bring AI-powered solutions to market. We’re confident that with Milk & Honey PR as our partner, Veeam will deliver compelling, consistent stories and news that engage and inspire business and technology leaders across the APJ region.”
Meilin Wong, Partner & CEO of Milk & Honey PR APAC, added, “We’re beyond thrilled to be chosen as Veeam’s APJ hub agency partner and to play a role in its next stage of growth. Our focus will be on bringing Veeam’s story to life — not just as the leader in enterprise backup and recovery, but as a company driving resilience in an era defined by AI, security and SaaS. Together, we aim to deliver communications that resonate across borders, building trust and influence with both business and technology audiences.”
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Ong Hock Chuan, Managing Partner of Maverick Indonesia, has been appointed chair of One Asia Communications (OAC), a network of independent communications agencies spanning 12 Asian markets, for the 2025-2027 term.
The appointment was made following a members’ vote during the network’s annual gathering in Bangkok. At the event, OAC also released its regional white paper, "AI Adoption among PR Professionals in Asia 2025", which examines how communications practitioners across the region are adapting to AI technologies.
“Many brands and corporations will need help in navigating this increasingly complicated and interlinked communications landscape,” Ong said. “OAC is here to help them do just that, as on top of our Generative Engine Optimisation capabilities, we also have deep local knowledge of the markets where we operate.”
He added, “OAC is different from other communications networks in that it melds the commitment and in-depth business understanding of owner-operated agencies into a Pan-Asian network capable of serving clients operating in the region.”
Weber Shandwick has announced a series of appointments to its APAC healthcare public affairs offering.
In Beijing, Vincent Pung has been appointed Vice President, Healthcare Public Affairs, APAC. This role sees him leading the work of the regional healthcare policy team and supporting Weber Shandwick's healthcare and biopharmaceutical clients in their policy, stakeholder, and reputation challenges across APAC. Vincent brings with him experience in healthcare, public affairs, and strategic communications, as well as digital health and clinical experience.
In Tokyo, Keita Taniwaki has returned to Weber Shandwick as Senior Vice President, Head of Public Affairs, Japan. He began his career at the firm and went on to build up more than two decades of experience in corporate affairs, government relations, and reputation management. With work in policy advocacy, stakeholder engagement, and organisational transformation, Keita previously held senior leadership roles at Viatris Japan, Teva-Takeda Pharma, and Nippon Otis.
In Singapore, Charline Bloch has taken on the role of Account Director, Client Experience, Healthcare. She leads client work across medical aesthetics, vaccines, and broader healthcare comms, and also served as a point of contact for Weber Shandwick's Public Affairs Division in Singapore to deliver integrated client solutions. Previously based in Europe and the UK, Charline brings with her experience in message development, campaign launches, and influencer engagement.
The three new hires are to work with the wider Weber Shandwick healthcare public affairs team in the region: Seongmi Jeon, Vice President Healthcare, in Seoul and Sonika Bakshi, Senior Vice President and Head of Healthcare & Social Impact, in Mumbai, who look after healthcare public affairs and policy projects in South Korea and India, respectively.
Robert Magyar, Acting Managing Director, China & Head of Healthcare, Weber Shandwick, APAC, said: “These additions to our healthcare team reflect our ongoing commitment to innovation and excellence in the sector. Healthcare clients today face unprecedented challenges and opportunities, and our new colleagues bring the expertise, creativity, and passion needed to navigate these complexities and deliver measurable results across the region."
(Pictured from left to right: Vincent Pung, Keita Taniwaki, Charline Bloch)
inline Apps, a restaurant operations platform, has appointed Sunny Wen as Media Relations Manager. In her new role, she is responsible for press engagement, external communication, and brand reputation.
Based in Taipei, Sunny brings eight years of experience as a financial news anchor, journalist, and international event host to her new role. She was most recently at Unique Satellite TV.