The Middle East Public Relations Association (MEPRA) has launched a Silver Jubilee programme to mark its 25th anniversary. Running throughout 2026, the programme will conclude with recognitions linked to MEPRA’s flagship Awards and key industry events. The celebrations will acknowledge the association’s founders and highlight its continued role aimed at advancing professional standards and leadership in communications across the Middle East.
As part of the programme, MEPRA is highlighting the perspective of one of its original members, Jack Pearce, Founder of Matrix Public Relations and former Chair of MEPRA.
“I suggested we form an association to promote PR generally, with the possibility that at some stage in the future we could get our definition of PR included in the list of categories of consultancies of the various Economic Departments of the GCC states,” said Jack.
“Once the idea for MEPRA took shape, it was raised that, as we were based in the Arab world, the Chair should be Arab. I agreed immediately, and that is how Sadri Barrage stepped into the role,” he added.
“MEPRA’s 25th anniversary is an opportunity to acknowledge our shared legacy, pay tribute to those who laid the foundation, and look forward with confidence and ambition to the future of our profession,” said Dalya Mohamed, General Manager of MEPRA. “Our celebrations will build up to special recognitions at our flagship Awards and key events. We invite our members and industry peers to join us in celebrating this milestone throughout the year.”