Melior has been appointed agency of record for Rodd & Gunn, covering both the brand's fashion business and its growing hospitality venture, The Lodge Hospitality Group.
The agency will be supporting the in-house team working across all strategic communications, talent engagement, event programming and brand partnerships.
The two businesses will be run as separate accounts, each with its own dedicated strategy, bolstering Rodd & Gunn's ambitions for its heritage menswear label and The Lodge's positioning in hospitality.
Daniel Higgins, Founder and Managing Director of Melior said: “We're thrilled to welcome Rodd & Gunn, one of New Zealand's most iconic heritage brands, to the Melior portfolio. Utilising our global experience we will be focused on sharpening the brand's presence in the Australian market and elevating The Lodge's hospitality offering.
“Having worked with and launched some of the world’s most respected brands across hospitality and F&B, I am eager to bring that expertise to Rodd & Gunn and The Lodge.”