Media & Capital Partners welcomes new Director

Cathy Chia has been elevated to Regional Senior Communications Manager at Louis Vuitton.

Based in Singapore, she leads strategic communications, events, social media and thought leadership initiatives across the Southeast Asia and Oceania region. Cathy has accumulated more than 13 years of communications experience across the hospitality and retail sectors.

April Sirait has joined UNOPS as a Communications Officer, supporting strategic communications and global stakeholder engagement for the Forest and Climate Leaders’ Partnership.

Drawing on experience across media, environment and international development, she previously worked at CNN Indonesia TV, EcoNusa Foundation, and Nutrition International. 

Brand experience and communications agency, DARKHORSE, has welcomed new appointments to its teams in Australia, New Zealand, and Singapore, alongside a new addition to its client portfolio. 

Maxine Reed (left) has joined the agency in Sydney as Experiential Director. She previously spent four years at Havas Red, where she led the Brand Experience team for clients including Lexus, Toyota, L'Oréal, Netflix, Tourism Tasmania, and AppleTV+. Prior to that, she spent five years in events and marketing roles at Amazon.

Auckland-based Olivia Muir (right) has also started as Experiential Director. The move follows three years at Mango Communications (now FleishmanHillard), where she worked on client accounts including McDonald's and New Balance. Prior to that, she worked on sponsorship and brand experience at Spark.

Rounding out the appointments, Elizabeth O’Leary (middle) has joined the DARKHORSE team in Singapore as Creative Director.

DARKHORSE has also been appointed to lead Veuve Clicquot's Clicquot Sun Lodge, following a competitive pitch.

Founder and CEO of DARKHORSE, Mike Hewitt, said: "DARKHORSE has become the brand experience agency iconic brands continue to choose across APAC. Our new partnership with Veuve Clicquot, and the appointments of Maxine, Olivia, and Elizabeth are all moments to celebrate. We’ve seen fantastic growth throughout the region and our team is set to continue the great work we’ve built a reputation on delivering.”