M+C Saatchi Sport & Entertainment has been appointed global PR agency of record for HUGO BOSS’s brands, BOSS and HUGO.
The agency will support BOSS and HUGO’s brand communications team to help define brand communications directives globally and across key markets including the UK, US, and DACH.
M+C Saatchi Sport & Entertainment will work for BOSS and HUGO on product and campaign launches, sporting partnerships, fashion shows, global events, retail activations, and store openings. The agency will also help support the brands’ positioning across fashion, sport, and culture through earned media, strategic partnerships, and editorial opportunities.
James Foster, SVP Global Marketing at HUGO BOSS, said: "As we look to accelerate the next phase of growth for our brands, it was important to find an accomplished, like-minded partner that could bring together strategic thinking, cultural expertise and international scale.
“M+C Saatchi Sport & Entertainment demonstrated a deep understanding of our brands, our vision and the audiences we want to reach. Their experience across fashion, sport and culture, combined with a truly connected global approach, made them the ideal partner as we continue to strengthen the presence and perception of BOSS and HUGO worldwide."
Laura Coller, UK CEO of M+C Saatchi Sport & Entertainment, said: "As two of the world’s most recognisable premium fashion and lifestyle brands, BOSS and HUGO represent a significant addition to our portfolio. We can’t wait to start our journey with the team and evolve and expand these iconic brands into new and exciting spaces together.”
Robin Clarke, Global CEO of M+C Saatchi Sport & Entertainment said, “Leading both global and local responsibilities through one integrated international team is a key strength of ours, and we're excited to be part of bringing the vision of BOSS and HUGO to life in markets around the world."