Mazarine, an independent global creative group founded by Paul-Emmanuel Reiffers, specialising in fashion, luxury, art and culture, has announced the acquisition of international PR and digital agency, Bacchus.
Bacchus provides Mazarine Group with expertise in corporate and consumer communications as well as reputation and crisis management.
By joining hands, Bacchus and Mazarine can now mobilise VICs (Very Important Clients) for the events created by the Group and its subsidiaries: Mazarine Experience, La Mode en Images and Arter, drawing on its UHNW (Ultra High Net Worth) network. Beyond creating VIC events, Mazarine will now offer the ability to identify and attract the ideal prospects to attend through a strategic communications plan.
Paul-Emmanuel, Founder and CEO, Mazarine Group, commented, "Bacchus is the ideal Public Relations and VIC partner; our complementary areas of expertise and our expanded international reach allow us to go even further for the luxury clients we share. We will be the first to offer creative and communications services combined with VIC engagement. Our understanding of the global market and our strengthened presence enable us to adapt effectively to evolving target markets and behaviours. Our shared ambition was clear from our very first meeting, and I am delighted to welcome all the teams into our group."
Anouschka Menzies, Co-founder of Bacchus, adds, "In an ever-changing luxury communications landscape, the ability to influence audiences directly while building compelling brand narratives is critical to delivering meaningful commercial impact. Since inception, this has been precisely where Bacchus excels. Joining Mazarine gives us an advantage that other agencies cannot replicate. Strategic introductions and access to influential audiences have always been an essential part of our advisory offering. Our UHNW network is as valuable as our trusted relationships with senior editorial leadership internationally."
Established in 1998, Bacchus was co-founded in London by Anouschka Menzies and Charlotte Lurot, who lead the agency today alongside co-CEO Daize Washbourn. The agency has advised global brands, destinations and entrepreneurs, including Diageo Luxury Group, Four Seasons, Red Sea Global Residential, Six Senses, Technogym, RH, Auberge Resorts Collection, Victoria & Albert Museum, Zuma Group, Discovery Land Company, Global Design Forum, London Design Festival, London Fashion Week and Monte-Carlo Société des Bains de Mer.