Maverick has appointed Cahyanto Arie Wibowo to a newly-created position of Business Growth and Innovation Director.
In this role, he will oversee product development, adding value to existing services, and pioneer Generative Engine Optimisation services at Maverick.
Commenting on the appointment, Maverick Indonesia�s President Director, Ong Hock Chuan, said, �Arie has the business, technology and marketing experience as well as the eclectic exposure to different sectors that we are looking for to lead growth and innovation in this fast-developing and changing area, where we embed Generative Engine Optimization techniques to our communication strategies.�
�I�ve long respected Maverick as a firm that�s not only strategic and agile, but also unafraid to challenge the conventional to drive real impact,� Arie expressed. �With my background in digital, data and product strategy, I�m excited to work with the team to help clients future-proof their businesses in an increasingly AI-driven communication landscape.�
Arie most recently served as Director of Business Development at an international marketing communications group. He is also Head of Knowledge Management for the Indonesian Digital Association.