PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Maverick onboards innovation director to bolster AI capabilities</span>

Maverick onboards innovation director to bolster AI capabilities

Maverick has appointed Cahyanto Arie Wibowo to a newly-created position of Business Growth and Innovation Director.

In this role, he will oversee product development, adding value to existing services, and pioneer Generative Engine Optimisation services at Maverick.

Commenting on the appointment, Maverick Indonesia's President Director, Ong Hock Chuan, said, "Arie has the business, technology and marketing experience as well as the eclectic exposure to different sectors that we are looking for to lead growth and innovation in this fast-developing and changing area, where we embed Generative Engine Optimization techniques to our communication strategies."

"I've long respected Maverick as a firm that's not only strategic and agile, but also unafraid to challenge the conventional to drive real impact," Arie expressed. "With my background in digital, data and product strategy, I'm excited to work with the team to help clients future-proof their businesses in an increasingly AI-driven communication landscape."

Arie most recently served as Director of Business Development at an international marketing communications group. He is also Head of Knowledge Management for the Indonesian Digital Association.
Previous story

OBPR sets sails into travel and lifestyle space

Next story

Liquid Ideas grows team with new hire

You might also enjoy

Vero
Industry update

Vero partners CJT on pro bono communications support

Vero has entered into a partnership with the Centre for Journalism and Trauma Asia Pacific (CJT), under which the agency will provide pro bono communications and implementation support for CJT’s “Not Alone. Not Silenced” campaign.

The campaign aims to support journalists in managing online hate speech, cyberbullying, and threats through a 10-month fellowship programme, including webinars, in-person workshops, and remote mentorship.

“Journalists today are working under increasing pressure, both professionally and emotionally,” said Nitikarn Ladasathean, Media Relations Director at Vero in Thailand. “Through this collaboration with the Centre for Journalism and Trauma Asia Pacific, Vero aims to contribute to a more sustainable media ecosystem by supporting journalists beyond just the stories they produce.”

Jennifer
Moves

Jennifer Durante to head comms at NFP ogranisation

Jennifer Durante has commenced a new chapter as Head of Communications at SpinalCure Australia. She continues her career in the not-for-profit space after almost a decade at Melanoma Institute Australia, most recently as Director, Community & Engagement.

Backed by over 30 years' experience, Jennifer started her career in journalism before swapping to comms. She's spent two decades operating her own communications consultancy and has served clients across various sectors, including government, health, and construction.

Jennifer said: “I am delighted to join the SpinalCure Australia team at a pivotal time for the groundbreaking Australian-led research into finding a cure for spinal cord injuries.

“Raising community, government and philanthropic awareness about this critical area of medical and scientific research, as well as the extraordinary vision of SpinalCure Australia which is fuelling this research, will help change the future for those with spinal cord injuries.”

Kathleen
Moves

Kathleen Quéré steps up as PR and Community Manager

Kathleen Quéré has taken on a new role as PR and Community Manager at InvestorKit. She has been at the investment firm since September 2025, initially as Content and Community Manager, following a stint at The PR Hub.

Kathleen brings PR experience built up over the years across various agencies, including We Are Different, COMPASS STUDIO, Agent99 Public Relations, and The 6AM Agency.