Manifest Group has been appointed by Swedish electric performance car brand, Polestar, as its communications agency of record in Australia. This comes as the brand looks to accelerate the nation's shift to sustainable electric mobility.
Manifest will take on a broad-ranging brief that encompasses consumer and corporate communications, with the agency's Melbourne team leading the charge, supported by its team in Stockholm, Sweden.
Manifest Australia's Managing Director, Isabel Thomson-Officer, said: "Polestar stands at the intersection of design excellence, technological innovation, and sustainability - values that align with Manifest's mission to build brands that change the world.
"The automotive industry is undergoing its most significant transformation in over a century and Polestar is at the forefront of this revolution. It has some big ambitions, and we have even bigger ideas for how we can help amplify the brand’s significance in this part of the world."
Manifest will take on a broad-ranging brief that encompasses consumer and corporate communications, with the agency's Melbourne team leading the charge, supported by its team in Stockholm, Sweden.
Manifest Australia's Managing Director, Isabel Thomson-Officer, said: "Polestar stands at the intersection of design excellence, technological innovation, and sustainability - values that align with Manifest's mission to build brands that change the world.
"The automotive industry is undergoing its most significant transformation in over a century and Polestar is at the forefront of this revolution. It has some big ambitions, and we have even bigger ideas for how we can help amplify the brand’s significance in this part of the world."
