PR News
Mango Communications rebrands to FleishmanHillard Aotearoa

Mango Communications rebrands to FleishmanHillard Aotearoa

New Zealand public relations agency, Mango Communications Aotearoa, has joined the FleishmanHillard network and will now operate as FleishmanHillard Aotearoa, effective immediately. This move forms part of Omnicom Oceania's evolving communications offering.

The agency will remain co-located with McCann Group NZ (formerly DDB Group Aotearoa & FCB Aotearoa) and will continue to deliver earned creative and strategic communications for its existing client portfolio.

Managing Director of FleishmanHillard Aotearoa, Sean Brown, said: "This is a significant step for our team and our clients. This move connects us to a powerful global network and strengthens our trans-Tasman collaboration. We now have access to more than 250 specialists in PR, social, creators and activations across ANZ, as well as advanced global tools, insights and expertise from the FleishmanHillard network.

"We already offer full-service earned creative, corporate communications, influencer and social capabilities, as well as experiential and event production. Through FleishmanHillard, we now have even greater access to global expertise, specialist services and integrated communications capabilities."

CEO of Earned at Omnicom Oceania, Roberto Pace, said the rebrand positions FleishmanHillard to further strengthen its leadership in the New Zealand market.

"There are significant opportunities ahead for FleishmanHillard in New Zealand. Sean and the team have built a reputation for delivering best-in-class earned creative, strategy and execution for leading brands, and being part of the global FleishmanHillard network will only strengthen that offering."

(Pictured: Sean Brown, Managing Director of FleishmanHillard Aotearoa) 

Previous story

Softball Australia brings in journo as Media and Comms Manager

Next story

RoboSense appoints Global Brand & Communication Director

You might also enjoy

Michelle
Moves

Michelle D’Heureux steps up as Director, Communications & Public Affairs ANZ

Michelle D’Heureux has taken up a promotion at Johnson & Johnson as Director, Communications & Public Affairs ANZ. She initially joined the team in 2022 as Senior Manager, Communication & Public Affairs.

Michelle has previously held a number of comms roles within the pharmaceutical, property, and food manufacturing sectors.

Lisa
Moves

Lisa Harmer joins Australian independent think tank

Lisa Harmer has been brought in as Media and Government Relations Lead at CEDA - Committee for Economic Development of Australia. She was previously GM of Communications and External Relations at Powering Skills Organisation. Prior to this, Lisa held in-house roles within the mental health and NFP spaces. 

CoInside
Industry update

CoInside kicks off in Singapore

CoInside (pronounced: coincide), a diagnosis-first marketing strategy and go-to-market (GTM) consultancy, has launched in Singapore. Founded by Vanessa Ng, former Head of Marketing at Lendela, and Szecindyo (Chin) Chewandi, former Head of Marcomms and Chief of Staff candidate at holding group Golden Equator, they bring experience across growth strategy, commercial communications, and go-to-market execution in both startup and institutional contexts.

The consultancy works with businesses experiencing growth challenges and go-to-market needs, but have yet to determine whether they need a hire, an agency, or something else entirely. The consultancy operates three service lines, including commercial narrative to support businesses in sharpening their commercial story for clearer positioning and quicker sales closures, as well as growth and distribution, and revenue expansion.

Vanessa said, “It's easy to mistake activity for progress. We've seen businesses spend months executing beautifully on the wrong problem. By the time they realise it, they've lost more than money - they've also lost time. The first brief is rarely the real brief and the diagnostic work of finding what's underneath it isn't glamorous. But it's the difference between marketing that looks good and marketing that actually works."

Chin added, “When the thinking isn't clear, the instinct is to say more, so the messages get longer, and no one remembers them. We call it polished confusion. Our job is to help them get the thinking right first so that everything sharpens with it; people understand the product faster, deals move, and the team stops pulling in different directions.”