Aditi Khare has been appointed Chief Marketing Associate at Mada Media in Dubai. Mada Media was established by the UAE Prime Minister to manage, develop and organise the OOH advertising sector in Dubai. In the new role, Aditi manages all things marketing, including branding, social media, PR, and events.
Aditi brings over 12 years of branding, comms, marketing, and editorial experience across markets including India, Mainland China, and the UAE. She has also held senior regional and global roles in-house and at agencies, including Danube Group, Weber Shandwick, TikTok (Bytedance), and Alibaba Group.
“I’m particularly thrilled to contribute to the Dubai 2040 vision in shaping how the city communicates through media. I look forward to bringing my global expertise in creating impactful work that sets new benchmarks for the sector and the region,” said Aditi on her appointment.