Café Mesra has appointed Mad Hat Asia as its agency partner for public relations, social media, influencer engagement and activations. The partnership is set for 12 months, with the option to extend for another year.
Under this mandate, the agency is responsible for shaping the brand’s digital voice and enhancing its visibility in the Malaysian market.
Kim Chew (pictured), Social Media Lead at Mad Hat Asia, said, “We’re genuinely excited to be partnering with Café Mesra, especially at this impactful juncture of launching their social media presence across Facebook, Instagram and TikTok. It’s a meaningful step for the brand — signalling their focus on connecting more deeply and directly with the community they’ve quietly built since their pandemic-era beginnings."