lululemon has named Roy Lan as Regional Head of Marketing for Southeast Asia. Based in Singapore, he leads the brand and community function across the region, overseeing integrated, cross-functional marketing strategies to build brand awareness and long-term brand affinity, while supporting growth across key Southeast Asian markets.
In his role, Roy is responsible for regional and local campaigns, community and cultural initiatives, and omni-channel storytelling across digital, social, PR, retail and experiential platforms. He brings more than 13 years of regional and local marketing experience, having previously held senior roles at adidas, ASICS, Under Armour, Reebok and Samsung.