Francesca Armstrong has started a new comms role in the retail space at Scanlan Theodore as PR Manager. She has recently finished at VIKTORIA & WOODS as PR Specialist. 

Francesca also has agency experience at The Audience Agency, onetwo agency and WrightsPR.

Global customer communications platform, Sinch, has appointed Tracey Choo as Communications Manager for the APAC region. In her new role, Tracey will be responsible for driving the company's external and internal communications strategy, leading corporate reputation and media relations across key APAC markets.

Tracey joins from La Trobe University, where she was Media and Communications Advisor. She brings agency experience from her previous roles at Allison+Partners, Edelman, and Team Lewis. 

Hannah Pemberton has stepped up at Amber Electric as PR and Comms Lead. She joined the team in 2024 as Senior PR Manager. Prior to this, Hannah worked in comms within the broadcast media sector a Paramount and SBS, following agency experience in the UK at Richmond & Towers.