PR News
Lifestyle PR agency, Lex Comms, establishes in Dubai

Lifestyle PR agency, Lex Comms, establishes in Dubai

Lex Comms, a new independent PR consultancy, has launched in Dubai, founded by former Brazen MENA Comms Director, Alexia Lawrence-Jones. With almost two decades' experience across the UAE, UK and Europe, Alexia is an award-winning PR expert, with experience spanning beauty, health & wellness, hospitality, fashion, fitness, food & drink, FMCG, and travel.

As a lifestyle-focused firm, Lex Comms is designed to help clients stand out through its ‘consult, create, communicate’ approach. By utilising in-depth insights, it aims to develop strategies and stories that deliver clarity, connection, and lasting impact, while ensuring clients are represented with focus and care for stronger results.

“I’m excited to be bringing a new kind of offering to the Dubai comms landscape – one I feel brands need in today’s cluttered world. I launched Lex Comms because I believe the best results come when communication is simple, strategic, and delivered with conviction. Our ethos - ‘communicate better’ - isn’t just something we say, it’s something we live, breathe, and do. At the end of the day, better communication means better business results - stronger visibility, deeper trust, and lasting impact," said Alexia.

Previous story

Temus appoints new Public Affairs Lead

Next story

Wynn Al Marjan Island strengthens comms with senior hires

You might also enjoy

Hyde
Moves

Hyde & Seek welcomes new team member

Strategic communications advisory, Hyde & Seek, has appointed Carla Montemayor as Senior PR Specialist. Based in Melbourne, she joins after finishing up as Senior Client Manager at The P.R. Group.

Previously based in the Philippines, Carla brings experience across VC, startups, and tech enterprises across APAC markets, having held senior roles at Kickstart Ventures and Klook. 

Rowan
Moves

Rowan Barker is appointed Associate Director

Rowan Barker has joined boutique advisory firm Media + Capital Partners as Associate Director. A former radio journalist, newsreader and Director of Media & Communications at the Tourism & Transport Forum, Rowan was most recently part of the media team at Transport for New South Wales and is in his tenth season as ground announcer for the Sydney Roosters in the NRL. He will lead some of the firm’s key accounts as well as hosting podcasts to help clients build their profiles by sharing their stories across multiple platforms. 

How
Events

How to communicate sustainability in ways that actually work

Despite years of investment, most sustainability initiatives fail to deliver meaningful business impact. One key reason is a disconnect between sustainability efforts and what actually drives customer decisions.

Join Telum Media and Goutam Challagalla, Professor of Strategy and Marketing and dentsu Group Chair in Sustainable Strategy and Marketing at IMD, as we explore how leading companies move beyond “green messaging” to position sustainability as a source of customer value by linking sustainability directly to customer value, improving performance, efficiency, or affordability.

For PR and communications professionals, this represents a shift from promoting sustainability as a virtue to communicating it as a tangible benefit.

Online via Zoom
Monday, 1 June 2026
10
.30am GST
2.30pm SGT/HKT
5.30pm AEST
7.30pm NZT
 

Register for How to communicate sustainability in ways that actually work here.